While working for several years in a comic book store, MRTIM started drawing the more memorable customers and the things that they said. Based on the blog of th
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why
Introducing “return on relationship” with your most valued customers The traditional model of growing your business—by relying on employees in sales, mark
To err is human. To really screw things up takes modern technology. To enjoy reading about the misfortunes of others at the hands of technology...all it takes i
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-b