Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s
Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophis
This is an accessible account of theoretical knowledge to help students explore and understand the world of persuasion they live in. The text is grounded in rhe