Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to t

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integr

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis

Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Pu

This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real lif