This study represents a contribution to the theory of meaning in natural language. It proposes a semantic theory containing a set of regular relational principl

First published in 1987, this book is an attempt to re-establish semiotic on the basis of principles consistent with its past history, rather than the ‘cultur

This book is devoted to the topic of general semiotics. It formulates some of the central laws and parameters of the paradigm of general semiotics, and illustra

The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historica

The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholes's patient, cheerful tone and his resolutely concrete v