"Why do beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why were circular forms favored for public festivals
Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition c
This groundbreaking book launches a passionate crusade for ‘rational marketing’ – based on facts and data, rather than guesswork, traditions and raindanci
The summary of Rational Ritual – Culture, Coordination, and Common Knowledge presented here include a short review of the book at the start followed by quick
thimblesofplenty est un groupe d’amis qui sont également des businessmen et des fervents lecteurs. Nous voulions suivre les derniers livres de business mais