How would the humanities change if we grappled with the ways in which digital and virtual places are designed, experienced, and critiqued? In Rethinking Virtual

How would the humanities change if we grappled with the ways in which digital and virtual places are designed, experienced, and critiqued? In Rethinking Virtual

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to de

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism resear

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist