Tennis is one of the world’s most popular sports, as levels of participation and spectatorship demonstrate. Moreover, tennis has always been one of the world�

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing

From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an approp

The Routledge Handbook of Sports and Exercise Therapy is a methodically detailed, authoritative, contemporaneous and practical reference source for all those in