Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing Hired by the world's leading

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" 'If you love 'Bones' and 'CSI'

Our book Asymptotic Techniquesfor Use in Statistics was originally planned as an account of asymptotic statistical theory, but by the time we had completed the

How a new understanding of warfare can help the military fight today's conflicts more effectively. The way wars are fought has changed starkly over the past six

A method to find and connect the small data clues that show what the future’s big picture will look like. “Strategy decisions are like playing high-stakes b