Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, ex

The book focuses on problem solving for practitioners and model building for academicians under multivariate situations. This book helps readers in understandin

The idea of writing this bookarosein 2000when the ?rst author wasassigned to teach the required course STATS 240 (Statistical Methods in Finance) in the new M.

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future f

Applied Statistical Modeling and Data Analytics: A Practical Guide for the Petroleum Geosciences provides a practical guide to many of the classical and modern