The Mind of the Market
| Author | : Michael Shermer |
| Publisher | : Macmillan |
| Total Pages | : 340 |
| Release | : 2009-01-06 |
| ISBN-10 | : 0805089160 |
| ISBN-13 | : 9780805089165 |
| Rating | : 4/5 (60 Downloads) |
Book Synopsis The Mind of the Market by : Michael Shermer
Download or read book The Mind of the Market written by Michael Shermer and published by Macmillan. This book was released on 2009-01-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author and psychologist Shermer explains how evolution has shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.
