Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networki

From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engage

Using a novel approach to consider the available literature and research, this book focuses on the psychology of social media based on the assumption that the e

Adolescents and young adults are the main users of social media. This has sparked interest among researchers regarding the effects of social media on normative

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world