The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing.
The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The
Despite the Great Recession, slightly different forms of global capitalism are still portrayed as the only game in town by the vast majority of people in power