Translation or Transcreation? Discourses, Texts and Visuals

Translation or Transcreation? Discourses, Texts and Visuals
Author :
Publisher : Cambridge Scholars Publishing
Total Pages : 193
Release :
ISBN-10 : 9781527525603
ISBN-13 : 1527525600
Rating : 4/5 (03 Downloads)

Book Synopsis Translation or Transcreation? Discourses, Texts and Visuals by : Cinzia Spinzi

Download or read book Translation or Transcreation? Discourses, Texts and Visuals written by Cinzia Spinzi and published by Cambridge Scholars Publishing. This book was released on 2019-01-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging collection brings together essays on a recent approach to translation known as transcreation. Together with new modes of translation, such as fansubbing, fandubbing, and crowdsourcing, transcreation has challenged the traditional structure of the translation market, the agency and ethics of the discipline, and encouraged new research in translation studies. A debate has emerged around the two concepts of translation and transcreation, mostly in terms of differences between the two practices and issues such as creativity, abusive translation and appropriation. Mainly applied to commercial translation, transcreation is now gaining momentum among translation scholars in broader areas of application, going beyond the early focus of promotional and advertising products where it was initially practised. In the specific context of this volume, transcreation is discussed in relation to a variety of textual and visual genres that range from poetry, prose, theatre, film and television to tourism and highly specialised legal texts.


Translation or Transcreation? Discourses, Texts and Visuals Related Books

Translation or Transcreation? Discourses, Texts and Visuals
Language: en
Pages: 193
Authors: Cinzia Spinzi
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-01-15 - Publisher: Cambridge Scholars Publishing

DOWNLOAD EBOOK

This wide-ranging collection brings together essays on a recent approach to translation known as transcreation. Together with new modes of translation, such as
Translation Or Transcreation?
Language: en
Pages: 195
Authors: Cinzia Spinzi
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-08 - Publisher:

DOWNLOAD EBOOK

This wide-ranging collection brings together essays on a recent approach to translation known as transcreation. Together with new modes of translation, such as
New Perspectives in Media Translation
Language: en
Pages: 333
Authors: Loukia Kostopoulou
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

DOWNLOAD EBOOK

The Language of Art and Cultural Heritage
Language: en
Pages: 292
Authors: Ana Pano Alamán
Categories: Art
Type: BOOK - Published: 2020-03-04 - Publisher: Cambridge Scholars Publishing

DOWNLOAD EBOOK

Communicating art and cultural heritage has become a crucial and challenging task, since these sectors, together with tourism heritage, represent a key economic
The Reception of Joseph Conrad in Europe
Language: en
Pages: 576
Authors: Robert Hampson
Categories: Literary Criticism
Type: BOOK - Published: 2022-05-05 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Born and brought up in Poland bilingually in French and Polish but living for most of his professional life in England and writing in English, Joseph Conrad was