Praise for the First Edition: `I can′t think of a book in media studies that handles so well the diversity of perspectives and issues that Stevenson addresses

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in

Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how me

"This book's title tells its intent. It is written to help you understand media and culture. The media and culture are so much a part of our days that sometimes

The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. T