Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, wh
Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinkin
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior exec