"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard Lothrop"Email Persuasion: The Step-By-Step Guide to

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and p

Discover the mass persuasion secrets and learn how to get customers to know, like, & trust you! If small businesses want to succeed against a continuously growi

Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s

Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the b